Casino Marketing Overview
Casino Marketing Overview While casino marketing is growing and profitable, it also competes fiercely. Today, there are more than 1,000 casinos in the United States and even more online. The right market strategy and technology are important to stand out in a crowded market. On-site and online strategies that focus on outcomes require collaboration with marketing, management and hospitality professionals. To optimize results by running each plan, best practices and industry expertise must be mixed. Now there is a way to attract more potential customers than ever before. But getting out of the competition and getting attention requires the right strategy and execution. Offer Complimentary Rewards And Comps Casinos that are generous to customers encourage customer loyalty. Rewards (or "coms") foster customer relationships and encourage customers to stay longer. Typical compasses include free drinks, meals, and rooms. Free compasses can mean everything from private cars to fre...